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To do so, choose the Current Audience you want to view and click " View Contacts". You can also view and export the cleaned contacts of your audience. Type the corrected information and check the box with the following text: “ This person gave me permission to email them”.Ħ. Choose the Current Audience list you wish to add the corrected contact.ĥ. Click the Audience icon on the left sidebar.ģ.To add a corrected email address, simply follow these steps: Doing so doesn't affect your monthly plan, as Mailchimp won’t charge for cleaned contacts. Typos in cleaned contacts can’t be edited, but the corrected email address can be added manually to your audience. This report will shed light on valuable information like how many subscribers opened your email, the top links clicked, subscribers with most opens, and most importantly, contacts who unsubscribed and bounced, to name a few.Ĭleaned addresses won’t receive any email campaigns you send in the future, thus you might be missing an important part of your audience. After a campaing is sent, a report is generated by Mailchimp, where all its main factors are scrutinized. The only way to measure the effectiveness of a marketing campaign is analyzing its success rate. Why is it important to know about addresses cleaned in Mailchimp? Usually most bounces happen due to a bad opt-in our double-opt-in implementation. If the soft bounce continues, that email address will become a cleaned contact. Whenever a soft bounce takes place, Mailchimp will try to deliver the email for a period of three days. Such is the case of a mailbox being full, a typo or an outdated email address. Soft bounces happen when there’s a temporary issue with the email address and the delivery wasn’t successful.

In other words, that email address won’t be receiving more campaigns in the future. When Mailchimp detects a hard bounce, it will automatically set that email address as cleaned. This may happen because of an invalid address or a server problem. But, what does that mean? Hard bouncesĪ hard bounce occurs when an email is not delivered. What are cleaned contacts?Ĭleaned contacts are email addresses that have bounced, therefore are considered invalid. Doesn’t matter if you’re a heavy user or you're learning to use Mailchimp, the way you manage your contact lists is probably the most important aspect when it comes to achieving successful campaigns in the email marketing service provider.īelow, you’ll learn what does cleaned mean in Mailchimp and why this is fundamental for your campaign strategy.